On 1st October 2026, a new government tax will be introduced on all e-liquids, whether they contain nicotine or not. You can read more information about the new tax on the government website here, but let’s cut to the chase, how exactly will the new tax affect Vape Drop’s customers?
What is the Vape Products Duty?
The government is introducing a new excise duty charge of 22p per millilitre, plus VAT, on all e-liquid. This vape tax applies to all e-liquids regardless of nicotine strength and includes the likes of our Vape Drop Originals range, nic salts such as Elfliq and Elux, 50ml and 100ml shortfills, and pre-filled pods for use in kits such as the Hayati Pro Max and IVG Smart Max
In short, all e-liquids will be affected, regardless of their nicotine content.
The tax will not be applied to any other vape products, so kits, coils, refillable pods and accessories like batteries, will not see any increase in price.
What does this mean for pricing?
The vape tax will significantly increase the total price of your favourite e-liquids.
For example, a single 10ml bottle of Vape Drop Originals, currently priced at £3.00, will increase once the following are applied:
- £2.20 excise duty (10ml x 22p)
- 44p VAT on the excise duty
This means the total price will rise to £5.64 per bottle once the excise duty comes into effect.
There will be a six month period, after the tax comes into effect, where we can continue to sell any stock we already have, without the tax included. More on that below.
Will this change the price of multibuy deals?
In short, yes.
While we have no intention to raise the price of any of our products, there is no avoiding the inclusion of the tax on our e-liquids. The same multibuy deals will still be available, meaning you will be making the exact same savings as before. However, the tax will still be applied to every ml of e-liquid. The two charts below give an indication of the price increases.
Vaping Duty, stamps and compliance
All e-liquids will require a secure duty stamp to prove they are legal. Here’s what we expect to be implemented once the tax is introduced:
- Small tamper-evident labels
- Manufacturers must seal the packaging, whether it’s a box or bottle, so it cannot be opened without damaging the stamp
- Stamps cannot be reused
There’s a six-month grace period for retailers to sell through existing unstamped stock, running from 1st October 2026 to 31st March 2027. From 1st April 2027, selling any vaping product without a valid duty stamp becomes an offence, carrying fines and, in serious cases, prosecution.
How will Vape Drop prepare for the new tax?
While there is no way for us to avoid applying the tax to all stamped items from 1st October onwards, we will attempt to stock up on as much of our e-liquids as possible before the tax is implemented.
This means that during the six-month grace period, we will continue to sell our unstamped stock at the original price.
However, from 1st April 2027, this will no longer be legal, and all e-liquids and pre-filled pods will have the excise duty stamp, and will be sold at the tax-inclusive price.
How will the tax affect loyalty points?
For now, there will be little to no changes in how we process your loyalty points, particularly on unstamped e-liquids.
For example, during the six-month grace period, you can get 3 bottles of unstamped Elfliq e-liquid, and if there is 100 points on your account, you’ll get those e-liquids for free.
However, we still need to work out how loyalty points will be applied to stamped e-liquids. The most likely scenario will be one where your points will be applied to price of the product, but the tax will still need to be paid.
For example, the same 3 bottles of Elfliq will cost £17.92 with the tax applied. If you apply your loyalty points then the you would pay £7.92. However, you could not apply any additional points to reduce the price even further.
We will be reviewing our loyalty points scheme over the coming weeks, so please refer back to this page in future to see if we will make any changes to how your points can be applied.
Last updated 27th August 2026